Dia menjelaskan bahwa kemajuan / progress hanya bisa terjadi jika perusahaan mentargetkan peningkatan produk sebesar 10x lipat dari kompetitornya – bukan hanya 10%.
Dengan mantra 10x ini, maka Google yang awalnya adalah perusahaan search engine; kini juga sukses membuat berbagai produk email (Gmail), Google Glass, mobil yang bisa mengemudi sendiri, Google Fiber (Internet 100x lebih cepat dari kompetitornya), Google Books, dan tentu saja – Android.
Mayoritas inovasi ini didukung oleh divisi khusus di Google – yaitu Google X.
Beberapa kutipan :
"For us to succeed, is it necessary for some other company to fail? No. We’re actually doing something different. I think it’s outrageous to say that there’s only space for one company in (any) areas."
"We’re working on a lot of really cool stuff. A lot of it has been copied by our competitors, so I think we’re doing a good job."
"It’s not a good user experience if there are 50 different ways to share something. That requires integration."
"PARC had a tremendous research organization and they invented many of the tools of modern computing. But they weren’t focused on commercialization. You need both."
"You may say that Apple only does a very, very small number of things, and that’s working pretty well for them. But I find that unsatisfying. I feel like there are all these opportunities in the world to use technology to make people’s lives better."
"Anything is scalable"
Google’s Larry Page on Why Moon Shots Matter | Wired Business | Wired.com
Larry Page lives by the gospel of 10x. Most companies would be happy to improve a product by 10 percent. Not the CEO and cofounder of Google. The way Page sees it, a 10 percent improvement means that …
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