Most of our digital media (ebooks, itunes items, etc) are rented, not purchased.

Most of our digital media (ebooks, itunes items, etc) are rented, not purchased.

A lot of people have started to realize this.

Reshared post from +The Economist

Consumers have started to realise that they may not be buying their digital content, such as e-books, outright. In many cases they are in effect just renting themΒ http://econ.st/YB65kVΒ 

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9 thoughts on “Most of our digital media (ebooks, itunes items, etc) are rented, not purchased.

  1. But some digital store like Amazon, Google Play or iTunes had RENT button already, which allows you to access their digital contents for limited time.

    So, if the RENT button replaced the BUY button, then what should we change the current RENT button with? πŸ˜€

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